The key element of inbound marketing is a pull-strategy: you attract leads (potential customers) by leading them to your website. How? Using relevant, SEO-optimalised content (website, blog, newsletters, social media, call to actions). The idea behind inbound marketing: people are searching for information eg. It’s your responsibility to grab the attention of your (potential) customers by answering the questions of your (potential) customers and promoting the content on the right places where your target group is. That’s the recipe to accompany your (potential) customers through the buyer journey.
attract > convert > close > delight
Note that traditional advertising (outbound marketing) often is perceived as noisy and inconvenient. Inbound marketing gives value and is not interrupting, it meets the needs of the target group.
We offer different inbound marketing programs in collaboration with the organisation Marketing & More. Each program is separated into different stages, but we always begin with the strategy and the ready-made of the instruments. Afterwards, you can choose the program according to your strategy.
Do not hesitate to contact us for further information.